A writer recently asked this question on twitter, showing some of the recent logo updates that a lot of tech and fashion brands have come out with: Are logos starting to look the same? The proof he shares is – well – unsettling. There’s been a huge trend toward the minimal, sans serif look and […]

With so much of our world being digital, I talk to a lot of business owners who don’t see the value in printed materials such as business cards, notecards, and other guides. I get it – it is an added expense and as small businesses we have to watch our budget, right? The truth is, […]

Recently I shared all about how I made the most out of this year’s slow season and one of the items I got in order was my inquiry and onboarding process. I use Honeybook for my CRM and I was absolutely amazed when I had the time to dig into it and see all of […]

This year as my typical slow season approached, I wanted to make the absolute most out of it. Everyone experiences slow seasons during the year and mine tends to be late spring after all of the New Year’s traffic wraps up. I don’t know about you but my slow season freaks me out! Even though […]

When I started Lyra Studios two and a half years ago, I was pregnant with my third baby. I was totally overwhelmed at first. Like how am I supposed to actually grow a business when my priority is three little tornados that were all under the age of 4 at the time?! Insane, right?  I […]