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I’ve worked with a variety of amazing creative business owners such as photographers, wedding planners, interior designers, and restaurants to name just a few. 

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 I create purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint.

Hey! I'm Lauren

A writer recently asked this question on twitter, showing some of the recent logo updates that a lot of tech and fashion brands have come out with: Are logos starting to look the same? The proof he shares is – well – unsettling. There’s been a huge trend toward the minimal, sans serif look and […]

How to create a unique brand in a world where logos seem to all look the same.

Business Tips

With so much of our world being digital, I talk to a lot of business owners who don’t see the value in printed materials such as business cards, notecards, and other guides. I get it – it is an added expense and as small businesses we have to watch our budget, right? The truth is, […]

How Print Materials Can Help You Reach High End Clients

Recently I shared all about how I made the most out of this year’s slow season and one of the items I got in order was my inquiry and onboarding process. I use Honeybook for my CRM and I was absolutely amazed when I had the time to dig into it and see all of […]

My Favorite Honeybook Features

This year as my typical slow season approached, I wanted to make the absolute most out of it. Everyone experiences slow seasons during the year and mine tends to be late spring after all of the New Year’s traffic wraps up. I don’t know about you but my slow season freaks me out! Even though […]

How I Made the Most Out of My Slow Season This Year

Business Tips

I am so excited to share this high end skincare branding for Aster & Eve! This custom brand included primary and secondary logos, a floral graphic, and soft, minimal packaging. Their commitment to high quality ingredients derived from nature is reflected in the natural color palette, stylish fonts, and minimalist layouts. Scroll to see the […]

Aster & Eve – Brand Launch

When I started Lyra Studios two and a half years ago, I was pregnant with my third baby. I was totally overwhelmed at first. Like how am I supposed to actually grow a business when my priority is three little tornados that were all under the age of 4 at the time?! Insane, right?  I […]

Tips for Growing a Biz When You Have Kids

Hansley King Interior Design is a modern-classic interior design company focused on providing a quality, detailed experience for their clients. We created a minimal, modern with a touch of classic brand that would create instant credibility and foster connection with their ideal clients. A variety of complementary logos, submarks, and graphics translated seamlessly into high […]

Hansley King – Brand Launch

Brand Launch

I am so excited to share this brand launch for Kayln Michele Photography! Kalyn is a talented family, maternity, and newborn photographer based in Northern Virginia. She came to me wanting a new brand that reflected her beautiful work. We created a brand that’s modern + stylish – one that her ideal clients would connect […]

Kalyn Michele Photography – Brand Launch

This was a really fun brand to work on! Nectar is a kids + baby clothing brand that wanted a brand design that would reflect their beautiful, sustainably made products. We designed a modern, boho brand chock full of hand drawn illustrations, beautiful colors, and a fun gingham pattern. Scroll on to see some of […]

Nectar – Brand Launch

Simplicity is key when it comes to logo design. Logos are meant for quick recognition – they don’t tell the whole story of your brand and they aren’t meant to. A fantastic example of this is a brand that my clients often share that THEIR ideal clients love – and that brand is Anthropologie. If […]

Why Simplicity is Key in Logo Design

Branding Strategy

Putting up moodboard images on a wall

"I am attracting my ideal clients and BOOKING them at a price point I am really excited about. My investment in rebranding with Lyra Studios was the best decision I've made for my business to date."

Maeghan Spurr

Kind Words

“I’m so in love with all of the work Lauren did for me! I’m making more money, booking my ideal clients, and have my dream look of an actual business. [Business has been] amazing!!!”

Sarah Teddar

Kind Words

Gabbie Messer

“I have 23 weddings for 2023 already!! I love my branding and my website so much! Very high end and classy! It has really helped me to increase my prices and reach a high end clientele!””

Kind Words

© Lyra Studios | Branding photos by Kia & Co | Copywriting by The Literary Co