A writer recently asked this question on twitter, showing some of the recent logo updates that a lot of tech and fashion brands have come out with: Are logos starting to look the same? The proof he shares is – well – unsettling. There’s been a huge trend toward the minimal, sans serif look and […]

With so much of our world being digital, I talk to a lot of business owners who don’t see the value in printed materials such as business cards, notecards, and other guides. I get it – it is an added expense and as small businesses we have to watch our budget, right? The truth is, […]

Recently I shared all about how I made the most out of this year’s slow season and one of the items I got in order was my inquiry and onboarding process. I use Honeybook for my CRM and I was absolutely amazed when I had the time to dig into it and see all of […]

This year as my typical slow season approached, I wanted to make the absolute most out of it. Everyone experiences slow seasons during the year and mine tends to be late spring after all of the New Year’s traffic wraps up. I don’t know about you but my slow season freaks me out! Even though […]

I am so excited to share this high end skincare branding for Aster & Eve! This custom brand included primary and secondary logos, a floral graphic, and soft, minimal packaging. Their commitment to high quality ingredients derived from nature is reflected in the natural color palette, stylish fonts, and minimalist layouts. Scroll to see the […]

When I started Lyra Studios two and a half years ago, I was pregnant with my third baby. I was totally overwhelmed at first. Like how am I supposed to actually grow a business when my priority is three little tornados that were all under the age of 4 at the time?! Insane, right?  I […]

Hansley King Interior Design is a modern-classic interior design company focused on providing a quality, detailed experience for their clients. We created a minimal, modern with a touch of classic brand that would create instant credibility and foster connection with their ideal clients. A variety of complementary logos, submarks, and graphics translated seamlessly into high […]

I am so excited to share this brand launch for Kayln Michele Photography! Kalyn is a talented family, maternity, and newborn photographer based in Northern Virginia. She came to me wanting a new brand that reflected her beautiful work. We created a brand that’s modern + stylish – one that her ideal clients would connect […]

This was a really fun brand to work on! Nectar is a kids + baby clothing brand that wanted a brand design that would reflect their beautiful, sustainably made products. We designed a modern, boho brand chock full of hand drawn illustrations, beautiful colors, and a fun gingham pattern. Scroll on to see some of […]

Simplicity is key when it comes to logo design. Logos are meant for quick recognition – they don’t tell the whole story of your brand and they aren’t meant to. A fantastic example of this is a brand that my clients often share that THEIR ideal clients love – and that brand is Anthropologie. If […]