Our Recent Posts

View my Work

I’ve worked with a variety of amazing creative business owners such as photographers, wedding planners, interior designers, and restaurants to name just a few. 

Explore My Work

Get to Know Me

 I create purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint.

Hey! I'm Lauren

Typography is THE MOST underrated design element.

 People get caught up in the pretty graphics, the colors, logos, and moodboards that come with the design process, and I don’t blame them! It’s lots of fun. In comparison, the font palette I provide doesn’t get as much attention but poor typography can make the prettiest of website templates look amateur and unprofessional.

Good typography is important because it….

Establishes hierarchy

Typography literally helps organize your content and helps readers know what’s important, what order to consume the content. It also makes content easier to consume when done the right way.

Sets the tone

Typography is another way to help set the tone for your brand. Is your brand classic, elegant, and feminine? Good typography will reflect that and help enforce that aesthetic in your viewer’s mind.

Encourages recognition

Typography is another way to help promote brand recognition – when you use it cohesively.

Creates a good user experience

In ALL of these things typography creates a good user experience by promoting legibility, organization, etc.

Every custom brand I create walks away with a curated font palette whether I’m doing their website or not. That way, they can follow the guidelines and stay as cohesive and professional in their type usage as possible.

Every font palette should have…


Having good contrast is important. Think small, large, thick thin, serif, sans serif. Adding contrast adds visual interest and is crucial for establishing hierarchy.

An easy to read body font

Not just any font can be used for body copy. Using a legible font is necessary – I like to avoid display or overly detailed fonts. Serifs or sans serifs can be used as long as they’re readable.

Fonts that reflect your brand’s aesthetic

All fonts used should support your overall brand aesthetic whether you’re a classic, high end brand or a modern, chic brand. For example, I wouldn’t choose an old fashioned serif for a brand that’s modern.


I always avoid using all caps for anything other than titles or short phrases. The same goes for scripts – no matter how legible the script, they’re still much more difficult to read than serifs or sans serifs so they shouldn’t be used for long stretches of text.

In the month of March, I’m talking all about typography on Instagram. If we’re not hanging out there yet, head over and follow me to continue the conversation.

Lyra Studios creates purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint. If you’re ready to ditch the DIY cycle and create a brand that will help your business grow, get in touch and let’s get started.

"I am attracting my ideal clients and BOOKING them at a price point I am really excited about. My investment in rebranding with Lyra Studios was the best decision I've made for my business to date."

- Maeghan Spurr

"I honestly was blown away by not only the quality of Lauren's work but also her professionalism. Her response time and attentiveness along with her level of artistry will have me recommending her over and over again."

- nicole roberts

"I wasn’t sure what to expect but my mind was completely blown when Lauren came back with my branding presentation. It was like she somehow went into my brain and translated my feelings and thoughts into absolutely gorgeous high-end design."

- Christina

-kristin wood

From start to finish, working with Lauren has been the best experience! From our first conversation, I felt like she understood my brand and more importantly, the clients and mamas I serve...she nailed it!

© 2019-2024 Lyra Studios | Branding photos by Kia & Co | Copywriting by The Literary Co | Terms & Conditions | Privacy Policy | Cookie Policy