After we’ve completed your brand, (yay!) the next step in the process is the all-important brand launch!
I’ve had clients want to skip or downplay their brand launch and today, I’m sharing why I think brand launches are so important and how you can ensure that you have a super successful launch when it’s time!
A successful launch will…
Celebrate the work that went into your new brand design
Brand strategy work and the design process can be lengthy and it takes a lot of thought on both your part and mine. By crafting an intentional launch plan, it gets your hard work in front of as many eyes as possible.
Build a renewed excitement around your services
Building excitement around a new brand launch is a great way to remind people of your services AND your values which may generate interest in your biz, encourage them to book, and wvwn increase your following.
So putting some thought into your brand launch is obviously important, but how are you supposed to go about the planning of your launch?
Build excitement ahead of time
Start sharing and hinting at what’s going to come 1-2 weeks before launch.Share with your email list, create a countdown on social media, and start sharing some posts.
I like to encourage my clients to start sharing some posts and stories about why they got started in their business, what shift happened to make them consider rebranding, and what the branding process has been like. While sneak peeks are okay (things like a look at a piece of your website, color palette, or moodboard), don’t share any of the collateral outright before launch day.
Think about the timeframe
Generally, you want to avoid launching on the weekend or on holidays unless there is a specific reason to do so! We’re on our phones less during these times and it may reduce the number of people who see your posts or emails.
While it’s not always possible, I have had clients time their launch for occasions like their business anniversary or even their birthday! If there is a specific event your business is having, launching during that can be beneficial, too.
Consider a giveaway
Consider celebrating your launch with a giveaway to generate even more excitement. This may look different depending on what your industry is – a wedding photographer probably isn’t going to want to give away wedding day coverage – but it doesn’t necessarily have to be YOUR service.
You could give away
- A small part of your service (free consultation, free engagement session, etc)
- A gift card (or bundle of giftcards) to places with wide appeal – can’t go wrong with starbucks!
- A gift basket of some sort
However you choose to handle your launch, make a big deal out of it! Walking into a new season of business doesn’t happen every day. Questions about launching or branding in general? Get in touch with me and let’s keep the conversation going.
Lyra Studios creates purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint. If you’re ready to ditch the DIY cycle and create a brand that will help your business grow, get in touch and let’s get started.
