Signs It’s Time to Ditch Your DIY Brand
Do you ever find yourself wondering if it’s time to stop DIY-ing your brand? DIY is necessary at first, but do you ever wonder at what point it’s time to hand the reins over to a professional?
The truth is, DIY can seem like a big money saver but in the long run, it may start to cost you. Some signs that it may be time to hand things over to a brand and web designer include:
You’re hitting a wall when it comes to raising your prices
You probably feel stuck at a lower pricepoint and that’s not a fun place to be in. You deserve to be paid your worth, but oftentimes, a less than professional brand and web presence can hold back truly talented creative business owners.
A strong, cohesive luxury brand and web design that demonstrates your unique expertise can help you break into the luxury market you’re eyeing.
You’re feeling unhappy with your latest round of DIY brand updates
You should LOVE your brand and be obsessed with it. If you don’t love it, it’s time for a
change. Additionally, a brand that you truly love and is really working for your business won’t leave you wanting to change it every six months. If you find yourself constantly changing colors and fonts, it’s time to reevaluate your brand.
When I see people changing their brands/logos constantly, it’s typically because they’re chasing trends. Trends can be super fun but building a brand on a foundation of strategy helps ensure your brand and web design will endure.
Feeling a disconnect to the types of clients you’re attracting
Your brand should attract your ideal client and repel less than ideal clients. When you find you’re not attracting the kinds of clients you’re hoping to work with, it may be time for a strategic rebrand.
The best way to tailor your brand to your ideal client is to do a deep dive into the heart behind your business including:
Your why: Why do you do what you do? Why did you start? What lights you up and keeps you going when things get hard?
Your mission: WHAT are you doing and who is it for?
Your goals: What are you hoping to accomplish through your business? For your clients, and for yourself? What do you want your legacy to look like?
Your ideal client: Who is the kind of person you’re dying to work with? What do they like to do in their free time? What do they value? What are their goals in life and how does your service or product fit into those goals and serve them well?
Once we know all of these things, do plenty of industry and competitor research, we can plan an aesthetic brand design that will stop your ideal client in their tracks when they see it.
While there is absolutely nothing wrong with DIY-ing your brand for awhile when you’re getting started, creating an iconic and industry leading creative brand takes lots of planning and expertise. When you get to the point where you feel stuck, it’s time!
If you’re at the point where you’re ready to invite a professional in to create your dream brand and web design, I’d love to work with you! Reach out here and let’s chat!
Lyra Studios creates purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint. If you’re ready to ditch the DIY cycle and create a brand that will help your business grow, get in touch and let’s get started.
