Recently, I had the absolute pleasure of working with not one, but TWO extremely talented wedding harpists. I was thrilled because a wedding harpist is kind of a unique business type I hadn’t worked with before.
One was Christina, a wedding harpist in Richmond, VA and the other was Kristie, a wedding harpist in Las Vegas, NV.
They may both be wedding harpists, but their brands turned out SO different and I wanted to take the opportunity to share how we accomplished that and the answer is branding strategy.
Before I work on anything design related for my clients, I send them branding strategy worksheets to help me determine their business goals, their motivation behind their business, their values, their ideal client, and their own dreams for their aesthetic.
In doing so, I gain insight into their business and my clients also gain clarity as they think about and articulate the different facets of their business.
This, my friend, is how we know how to move forward design wise and how we came up with two very different brands for two wedding harpists. Keep reading to see how we came up with each brand and made them unique to Christina and Kristie’s businesses. The branding strategy process is extensive, so I’ll summarize. 🙂
RVA Harpist
Main goals: Provide a personalized experience, create a “wow” moment at events, create connections with her clients, play familiar music with a classical twist.
Top values: Inclusivity, reliability, empowerment, and connection.
Ideal client summary: Her ideal client “Tara” is a nontraditional bride who loves music and is having a fancy (but not stuffy) wedding. She wants a stress free experience and wants to create moments in her wedding that will be memorable for her guests. She values quality first, then ease, then price lastly.
Three words Christina had in mind for her aesthetic: Modern, glam, warm. (aka feminine and high end fancy vs stuffy or precious fancy).
And here’s how I translated her branding strategy into her final brand:
I chose a modern but high end looking sans serif with beautiful lines, bold, glamorous colors like black and gold. A sleek harp icon + high end font palette round everything out. We even created social media templates and a pricing guide that brings it all together.Everything we chose aesthetic wise supports Christina’s goals.
Modern Fairytale Wedding Harpist
Main goals: Bringing artistry, luxury, and warmth to every wedding, creating an unforgettable result through her attention to detail, creating a customized experience for each client elevating every wedding she plays.
Top values: attention to detail, a timeless, consistent style, bringing an enchanting aesthetic to each wedding and bringing a warm presence.
Ideal client summary: They have a strong personality and are looking for a top notch, unforgettable wedding experience. They love and appreciate music and price is no object for them, they value quality above all else.
Three words Kristie had in mind for her aesthetic: fairytale princess, enchanting, high end
And here’s how I translated her branding strategy into her final brand:
I love how both of these brands turned out and I cannot wait to see what they do in their businesses.
Lyra Studios creates purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint. If you’re ready to ditch the DIY cycle and create a brand that will help your business grow, get in touch and let’s get started.
