Branding is a big investment, no doubt about it. Trying to decide which investments to make in your business can be overwhelming but branding should be at the top of the list and here’s why.
Branding adds irreplaceable value to your business
Branding has the power to increase revenue by as much as 20%. I’ve had clients report increasing their prices by 20-30% after completing their rebrand and booking even more clients than before at their new prices.
Branding lends credibility to your business. When people are spending top dollar on a service or product, they NEED to see you as a trustworthy, put together biz.
Branding can give you the edge you need to be an authority in your industry. Think of some of the top photographers/wedding planners/etc in your specific industry. Go to their website, look at their emails and social media. Chances are, not only are they talented at what they do, their website and branding are also top notch.
Strategic branding targets and attracts the right people. Want to work with people who value certain things like high end details or connection? A carefully curated brand communicates that to the right people.
My expertise works towards your advantage
I not only went to school for graphic design and worked in the corporate world as a designer, but I’ve taken a number of courses for design and business/branding strategy.
Additionally, I was a photographer for several years shooting weddings and portraits. I’ve been in the creative small business world for awhile – I understand the unique struggles creative businesses face and I know the industries I design for well.
All of this experience enables me to create a strong and strategy-based brand that will help your business grow.
Consider the cost of poor or incomplete branding
A brand that isn’t working for you can stand in the way of you and the people you want to work with most. At worst poor branding can cost you business (first impressions are everything) and at best, it can hinder you from moving forward into the next stage of your business.
Also, let’s be honest, while DIY is a good option at the beginning, it takes SO much time figuring out something that’s not your thing and you’re not even sure if it’s working for you. Trust me, I’ve been there in my own business and have had to outsource to help my business grow.
Something a lot of people miss is that with branding, you’re not paying for a deliverable like a logo. You’re paying me to solve a problem.
- Not getting the kinds of clients you want?
- Want to raise your prices?
- Want your website to exude a higher level of quality and professionalism?
These are the kinds of problems that branding can solve.
So yes, branding is absolutely an investment – but it’s a worthwhile one.
What kinds of problems can I solve for you? Let’s talk about your biz goals and see if custom branding could be a good fit for you.
Lyra Studios creates purposeful brands for women in business so they can be recognized in luxury markets and build connection at every touchpoint. If you’re ready to ditch the DIY cycle and create a brand that will help your business grow, get in touch and let’s get started.
